RE-LAUNCHING A CLASSIC

Much like the Big Mac, Atari runner games are also considered a classic. Put the two together, and you've got “Big Mac Hero.”
A first of its kind Snapchat infinite runner game.
So to re-launch the classic Big Mac, we challenged players to run, jump and prove their love for the sandwich by collecting as many of the Big Mac, Mac Jr. and Grand Mac as possible, all while dodging flailing pizzas and flying tacos. Yes. Flying tacos.

The game Ecosystem

Fans unlocked the game via Snapchat and SnapCodes only on McDonald's cups. The more they played and the higher their score, the higher the chance of unlocking a Snapchat Lens that 8-Bit their face. 

We also sent influencer's kits designed to look like a classic gaming console boxes – all containing a personalized version of the game and the coolest Big Mac onsie and swag.