Chuck entertainment Cheese

With bankruptcy looming on the horizon, and the onset of the pandemic closing down all restaurants, we opened a new door and pivoted in a big way.
To reach old and new audiences, we leaned in to an old tweet, and re-launched the brand with a new tagline.

We first turned Chuck into a bonafide Twitch streamer entertaining a following of 35 thousand viewers, organically grown without a single cent spent on media, production or PR .

re-introducing Chuck e. cheese

Through our TV spots, we shed our old tagline “where a kid can be a kid” and launched a new one that embraces the true spirit of the brand.

The re-opening

And for the reopening of the restaurant, our TV spot enticed kids with a chance to win free maximum entertainment.