moto x Designed by You campaign

We could’ve launched Google’s Moto X as a phone. Instead, we framed it as a style choice and let people customize it in a print ad.

Awarded: The One Show • One Show Interactive • Webby • FastCo Innovation by Design • Cannes Innovation Lions • D&AD • Effies • Addys • awwwards-
Recognition: AdWeek, AdAge, Mashable, Wired, Inc, FastCo, Business Insider, NBC News, Gizmodo, Engadget, Creativity Online, Cnet and more. 
- Concept author & Creative Lead -

DESIGNED BY YOU, IN A PRINT AD

OOH Takeover

And we took over various flagship cities with our impactful out of home and even let fans design their phone in billboards.

Fashion Week Launch

And we then launched at New York Fashion Week with runway livestreams and backstage interviews.

Interactive

We even let fans design the phone as a fashion accessory to compliment their style.

Case study

And if you love case studies, here is a deep dive into everything we did.