Hamburger Menu takeover

With the invention of the internet came the “Hamburger Menu” - that three line thing on millions of websites that houses each site’s menu.
But, shouldn’t you be able to order an actual burger from the Hamburger Menu? We thought so too. So we took over Reddit’s Hamburger Menu for a day and let hundreds of thousands of fans get a burger from it.

Recognition: AdWeek, AdAge, Business Insider, Creativity Online, and thousands of Reddit pages

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TAKEOVER Teasers

We served up teaser videos on Reddit and social leading up to the launch day, to let fans know they could order a burger from the Burger Menu.