Rediscover The Love for the BigMac
To get lapsed Big Mac lovers to rekindle their love for the iconic sandwich, we broke out all the stops to help remind them why they fell in love with that Special Sauce in the first place. While our Super bowl spot and the TV campaign showed people renewing their vows with the much loved burger, we professed our love with an activation, broke up with other foods over the radio waves and took the role of "wing-man" on social.
professing the love
On Valentine’s Day, the Big Mac put a ring on one lucky person that truly showed their love for the icon.
We asked fans to compose a few lines of love to the sandwich on Twitter for a chance to win the “Bling Mac” – an 18k gold, stackable ring with seven tiers of gems representing Big Mac ingredients, including orange sapphires as the special sauce.
Breaking up with the competition
Like any relationship, when you rekindle the love for your one and only, it's only right you break it off with all others. Since we're talkin' Big Macs,
instead of breaking up with people, we wrote "break-up letters" to other foods.
Rekindle on social
Once Big Mac lovers safely crossed over to the "dating-phase", we hit them with some hot and heavy SFW Snap Ads and our Sexy Sax Insta Story.
Fans on Instagram had the opportunity to rekindle the love with the Big Mac with each tap of the story.
discover the love on Valentines
We even hijacked top love-related search terms on valentines day to encourage people to rediscover the love with the Big Macs.
