McDonald's Quarter Pounder will leave you speechless

How does McDonald’s reclaim its place as the burger leader? By leaving people speechless with the launch of the hotter, juicier, Fresh Beef Quarter Pounder.

Recognition: AdWeek, AdAge, FastCo, Webbys, Business Insider, Creativity Online, Forbes, YouTube ad of the year
Webby • Effies • Addys

People went speechless on TV

We roadblocked season finales and the biggest televised summer events leaving people speechless with some of the biggest personalities out there.

and we spread the word with closed captions

We helped launch the campaign with a first-of-its kind twist on closed captioning on YouTube. Viewers enabled the video’s CC when our celebs where left speechless.

Social So Speechless

And we leaned into the culturally relevant unboxing craze with the help of Chuck, enlisted the help of John Goodman to launch an ASMR inspired Instagram Stories ad and even had our celebs collaborate for a Facebook carousel ad. 

Incase you love watching case studies

Our campaign did so well we had to make three different case studies. Which means we had to call in three times the number of personal favors and send three times the number of Quarter Pounder gift baskets. Yes, they’re that delicious.