The Big Bacon Debate

To launch McDonald’s iconic classics with bacon, we presented our fans with a big question with our spot at Super Bowl LIII: Do McDonald’s classics elevate bacon OR does Bacon make the classics better? We then followed it up with a fun debate in several spots.

SOCIAL

We let our fans participate in the great debate by letting them control the back and forth between our celebs through Instagram Stories. They also backed the celebs and #TeamClassics or #TeamBacon through sponsored Twitter Polls by voting for their favorite.